Back to the blogAccount warmup: a safe, sustainable strategy
7 Feb, 2026
5 min read

Account warmup: a safe, sustainable strategy

Warmup equals reputation. Without it, inbox rate collapses and your sends land in spam.

1. Start with real interactions

Open, reply, and mark as important. Human activity matters more than bots.

2. Increase in steps

Go up 20% per week, not 300% in a day. Gradual growth is key.

3. Keep warmup running in parallel

Even once you are sending, keep warming to sustain reputation.

4. Avoid spikes and pauses

Spikes trigger alerts and abrupt pauses break your sending history.

Quick checklist

  • Real replies every week
  • Stepwise volume increases
  • No long pauses
  • Continuous warmup